Product Display and Exhibition Stand Solutions Tailored to Procter & Gamble (P&G) Brands
In the fast-moving consumer goods (FMCG) sector, the most important factor determining retail dynamics is the visibility of the product on the shelf. As BayZ Design, we produce product display stands, gondola head designs, and in-store activity areas that will increase the power of the giant brands under the umbrella of Procter & Gamble (P&G), the world's leading FMCG producer, in chain supermarkets and encourage consumers to buy.
With our durable and innovative stand solutions that fully comply with the standards of national and discount supermarket chains such as Migros, CarrefourSA, BİM, and A101, we ensure that P&G brands stand out in the "shopper journey".
What display solutions do we offer for P&G's leading brands?
Each category has different consumer psychology and shelf dynamics. At BayZ Design, we design purpose-built, high-weight-carrying capacity display units with strong visual communication for P&G's brands in different categories:
Home Care and Cleaning Products Stands
Liquid detergents and capsules are quite heavy. Therefore, we manufacture pallet-mounted, heavy-duty stands with durable metal and wood constructions.
Fairy & Fairy Platinum: Eye-catching central area gondola stands and cross-merchandising units for dish detergent and capsules.
Ariel & Alo: High-capacity pallet wraps and in-store discount island designs for powder and liquid detergents.
Febreze: Fresh-designed, scent-enhancing strip stands and shelf panels.
Baby and Women's Care Product Stands
In this category, trust, hygiene, and a sense of softness are paramount. We create display systems in pastel tones, with lighting, that emphasize cleanliness.
Prima (Pampers): Large aisle displays, display pools, and seasonal campaign stands for bulky diaper packs.
Orkid (Always): Visual designs for hygiene aisle layouts and gondola head designs for pharmacies and supermarkets.
Personal Care, Hair and Men's Grooming Stands
In beauty and personal care sections, consumers need to be able to touch the product and feel the brand. LED-lit plexiglass stands and lockable display cases are indispensable for this group.
Head & Shoulders, Pantene, Herbal Essences: Brand-specific lighting systems in hair care sections, LED header displays, and in-store activity stage designs.
Gillette & Gillette Venus: Immediate purchase stands (next-door), secure/locked razor display cases.
Oral-B & İpana (Crest): Electronic toothbrush experience/test stands used in technology stores and supermarkets for oral care products.
Braun & Vicks: Premium-looking wooden and plexiglass display cabinets for pharmacies and electronics stores.
Our Differentiating Design Strategy in Chain Stores
For a giant ecosystem like P&G, we don't just produce stands, we also provide a retail strategy:
Cashier (Impulse) Stands: Ergonomic designs that trigger spontaneous purchasing decisions, take up little space, and generate high turnover.
Cross-Merchandising: For example, Fairy strip stands hung right next to the dish sponge aisle in a supermarket.
Turnkey Service: We manage the entire process from 3D concept design to mass production, logistics, and in-store assembly, all from a single source.
Request a free 3D design for your brands from P&G.
For your new launches, seasonal campaigns, or corporate store display projects, contact BayZ Design's experienced team. Let's work together to create the most suitable display stand cost and 3D designs for your needs.
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Frequently Asked Questions (FMCG and P&G Stand Projects)
1. What is the ideal stand type for a multi-brand structure like P&G? Custom-designed wooden stands are the best for prestige and brand differentiation. However, in situations where numerous products need to be highlighted with different lighting, hybrid maxima exhibition stand solutions enriched with wooden details also provide significant cost and speed advantages.
2. Do you provide water/electricity infrastructure for product tasting or testing areas within the booth? Yes. We professionally design the water inlet/outlet and high-voltage power infrastructure, especially for wet areas (sinks, shower units, etc.) where personal care products are tested, or for detergent performance tests.
3. How do you comply with corporate identity (Brand Book) guidelines? The brand guides of global brands are our constitution. From the font to be used, to the Pantone color code in the logo, from the visual usage discipline to the lighting intensity, we design all the details in accordance with P&G global standards.
4. Do you also provide services for retail summits and congresses abroad? Yes. For pharmacy congresses (Pharmacy Summits), retail days, or global distributor meetings that P&G attends, we also offer more boutique and elegant solutions in the form of congress stands .
5. Can we use the product display units in our stores after the fair ends? Absolutely. We can design some of the units integrated into the stand as "stand-alone" units that can be used in your showrooms or stores after the fair.